About Us



We are your experienced outsourced Marketing Manager and Digital Expert, with a hands-on approach. Our aim is to act as a trusted extension of your team, delivering results that have a measurable impact on your business success. We provide a flexible solution to your marketing requirements.



We believe in taking your company/brand through the process of great marketing using a proven roadmap to success. There is no short cut to success. We believe in keeping things simple, flexible, achievable and within budget.
We will not rest until you achieve the mutually-agreed upon results, which we set out to conquer.
We believe in strategy before tactics. Every successful business has a detailed, strategic and tactical marketing plan. That’s why we have a holistic approach to marketing and not just a ‘lick of paint’ here and there…a nice logo, website or brochure…these are a dime a dozen, with limited long-term results.
We believe in consistency. When a consumer hears the same message in the same way at each point of contact, it builds brand awareness, makes your brand recognisable, differentiating you from your competitors. It also ensures that anyone talking about your brand does so in the way you want it to be talked about.


Karien, founder of BrandShifts, has 25 years of business acumen spanning across a range of disciplines. At the core of her qualifications and expertise lies a good marketing foundation with experience in the FMCG industry. As the former CEO of a start-up non-profit, Karien gained hands-on experience in all general management disciplines. She continued to gather this experience as the business grew to a well-known, fully fledged professional organisation. Staying ahead of the curve in a constantly changing marketing environment is crucial, and Karien continuously upskills herself through digital marketing, website and other related training. Energy, commitment, a passion for excellence and a positive attitude are her driving force.


Our Extended Team Many of our projects require a team with a diverse set of skills.
We are connected to a network of cutting-edge professionals including:
marketing strategy
website development
graphic design

We would love to meet you and discuss your marketing needs. E-mail us at karien@brandshifts.co.za today.


  • Specmed’s e-marketing profile within our industry was basically non existent. Within a few months BrandShifts turned this around and today we generally appear within the top three results for any web search for our products. The new website they produced ensures that we are not only found online but also deliver a pleasant browsing experience for our clients.
    Rudolf Gouws
    Owner - Specmed Medical
  • Karien assisted MAD Leadership Foundation (based in South Africa) to launch the Inaugural UK Benefit Auction as a new fundraising initiative and to assist the Foundation to attract a wider supporter base. This event was centred around a premium offering – with the intent to offer guests exclusive access to South African art, fine dining and entertainment in a sophisticated and stylish event package. Her support in this regard was irreplaceable, her ability to commit event sponsors, juggle suppliers and engage guests was invaluable to the establishment of this event. We highly recommend and endorse her services as a marketing and event management asset and expert.
    Helette Pieterse
    CEO - Make A Difference Leadership Foundation
  • Paul Roos Gymnasium had the honour to have Karien on board with our 150 Year celebrations and prestige golf day. The project was handled with irreproachable integrity and an exceptional sense of responsibility. Dedication and commitment to the highest of standards resulted in a successful, quality event.
    Frans van Niekerk
    Deputy rector - Paul Roos Gymnasium
  • Karien’s creative approach to successfully take on a challenge is a distinctive characteristic. As CEO of MAD Foundation she demonstrated immense ability to mentor and motivate people around her and deliver timely results. Her integrity, organisational skills, drive and keen eye for detail will be an asset for any organisation.”
    Jannie Durand
    CEO - Remgro Limited