FAILING TO PLAN
IS PLANNING TO FAIL
CONSISTENT - SIMPLE - PLAN - DELIVER
Every business must have a marketing roadmap or process to bring structure, efficiency and flexibility to each unique project. The roadmap relies on a high degree of customisation, based on your company needs.
STEP 1. RESEARCH
It is important to know where you stand in order to address the challenges or objectives of a business or brand. A situational assessment is a critical first step in the strategy forming and planning processes. In order to make well-informed decisions we get to know you better through:a one-on-one meeting to understand you, your needs and what you want to achieve
conducting a marketing audit of your current situation; business’s marketing assets, customer touch-points and journey, competitors etc.
STEP 2. ANALYSE
We use what we have learned from you and study your marketplace to brainstorm ideas that will work for your company.
STEP 3. STRATEGISE
Marketing is a long-term strategy. Every effort needs thought and planning, not guesswork, if you want to get the best return. We work with clients to get the strategy right.
The entire marketing function is driven by goals, objectives and strategy. We look at your specific target market and market segments.
STEP 4. PLAN
We create a unique marketing plan with an integrated marketing campaign, and a media plan that is measurable, clearly stating the project goals, deliverables, timeframes and costs.
Your marketing plan is a system and process that moves prospects logically through the customer experience path: know, like, trust, try, buy, repeat, refer.
We work through an approval process so that you are consistently comfortable with the message we are creating for your business.
STEP 5. CREATE
The aim is to create interactive experiences for the customer that will add mutual value to the relationship.
Now that we know who we are talking to, exactly what we want to tell them or find out from them, and when they’ll be most receptive to responding to this information, we build the following:
Digital strategy including social media, SEO and PPC.
Visual communication messages
Marketing Calendar, including monthly projects and themes, and weekly action steps
STEP 6. IMPLEMENT
You now have your own detailed marketing plan with deliverables, creative ideas and a good ROI plan. We become your marketing team, which helps you execute by translating your marketing plan into action through all aspects of the marketing mix.
EVALUATE & ADAPT PHASE
STEP 7. MEASURE AND REFINE
Measuring the effectiveness of your efforts, your ROI, is key to secure long-term results. We focus on implementing metrics, tracking results and continually refining the approach to improve campaign results.
STEP 8. REPORT
We issue regular updates and a monthly report on our work in progress. This gives you peace of mind that your marketing spend is being executed effectively, and gives you the chance to make campaign modifications as you see fit.
“Without marketing the engine of your business has no gas.”
WHY CHOOSE US?
- 25 years of business acumen.
- Our motto, ‘Your success is our success’, is not negotiable.
- Effective, simple tailor-made solutions.
- Results driven.
- Personal – the extra mile is never too far!
- Flexible – we work within your time and budget constraints.
- Affordable – a small, experienced team with no large overheads guarantees a competitive rate.